About Practice
Practice is about connecting the dots between your big ideas and the budgets that support them. We do that by plugging the practical gaps in your business - with a suite of support across finance, people, legal or tech. Together we build better businesses.
In successful business, practical planning lines up with creative thinking. The magic happens when both sides are in sync.
Our vision is a world in which creative founders are in touch with the practical side of what they do. And where professionals like us have the chance to shape the creative world.
It’s a pinball game between the left and right sides of the brain. Where one part learns from the other. Where together we build better business.
About our team
We’re a team with skills spanning accounting, tax, HR, legal and tech.
We’re also a group of people who get animated about creative business – the thrill of new ideas, the challenge of building something from scratch.
About our founder
Practice is led by Nick Maynard, a chartered accountant with degrees in English Literature and Art History.
He’s worked for a decade across retail, e-commerce and tech and has a knack for getting creatives to feel excited about the finances behind their work.
